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  • How to create an effective digital marketing strategy 2017

    A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it...
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    Say goodbye to Google: 14 alternative search engines |SEO Tools Panel

    Say goodbye to Google: 14 alternative search engines |SEO Tools Panel Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. Deep breath… As the paid search space increases...
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    Very Amazing Five tools to help you build a content-focused SEO campaign Greatest 2017

    Very Amazing Five tools to help you build a content-focused SEO campaign Greatest 2017 While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers. It has been widely reported that SEO leads have a 14.6% close rate while traditional or outbound marketing...
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    5 steps to optimizing your site for Google’s mobile-first index Very Easy

    5 steps to optimizing your site for Google’s mobile-first index Now that Google is officially testing a mobile-first index, columnist Amir Shehzad believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started. Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. Google has been slowly moving toward a mobile-first index for quite a while now. Google...
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    Hiring a PPC Specialist? Look For These 10 Skills

    PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate. Pass Analytical A substantial amount of time is used to analyze current PPC campaigns, therefore PPC specialists need to be analytically and mathematically minded. PPC managers need to be able to handle numbers, statistics and data in order to make improvements to campaigns. Excel skills (such as Pivot tables and functions) make...
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    6 Video Tools to Ignite Your Social Marketing

    Do you want to bring more pop to your social media marketing? Looking for video tools to help? The right tools make it easy to create engaging video content. In this article, you’ll discover six tools to create and improve your social media videos. #1: Animoto to Create Video Compilations Animoto allows you to create professional-quality videos with pictures and video clips. There are both free and paid versions of Animoto. Pricing plans range from $8 a month for personal use to $34 a month for businesses. Here’s how to get started with Animoto. First, sign...
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    6 Ways to Optimize Your Blog for Search Engines [Checklist]

    Are you looking to get your blog highly ranked on Google? Would you like some tips to help your blog appear for specific keywords? If so, keep reading… Why Search Matters for Blogs In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find...
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