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  • SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results| Seo Tools Panel

    SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results| Seo Tools Panel Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016 Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year covered all the bases.   4 steps to make your organic...
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    Google’s New Year’s Eve logo for 2016| Seo Tools Panel

    Google’s New Year’s Eve logo for 2016| Seo Tools Panel Here is the New Year's Eve Doodle from Google all decked out in jumpy balloons. New Year’s is just around the corner and Google has already posted their Doodle, a special Google logo, for New Year’s Eve. The 2016 Doodle has balloons hung from a ceiling via a net. The balloons are jumping around, watching the clock, in anticipation for it to strike midnight and become 2017. The balloons have wide open eyes, blow horns and party favors and are all set...
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    6 SEO Experiments That Will Blow Your Mind ! Seo Tools Panel

    6 SEO Experiments That Will Blow Your Mind ! Seo Tools Panel In SEO Tools Pnael, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve.   That’s why I love doing experiments. While Google may reveal a few bits and pieces of information, they’ll never tell us everything we need to know to...
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    How to use data to justify SEO fixes! Seo TOols Panel

    How to use data to justify SEO fixes! Seo TOols Panel SEO fixes tend to get pushed further down the development queue as their benefit is harder to put a number on. While you can usually put a definitive number on CRO or UX fixes, SEOs tend to fall into the trap of parroting back Google guidelines, or best practice recommendations, which quite frankly do not stand up to the scrutiny of hard and fast projections. What if I told you I could give you a process which can put...
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    How to create an effective digital marketing strategy 2017

    A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy. According to Smart Insights, 47% of businesses don’t have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Even the smallest business using digital marketing needs to document its strategy, in a way that it...
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    Say goodbye to Google: 14 alternative search engines |SEO Tools Panel

    Say goodbye to Google: 14 alternative search engines |SEO Tools Panel Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. Deep breath… As the paid search space increases...
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    Very Amazing Five tools to help you build a content-focused SEO campaign Greatest 2017

    Very Amazing Five tools to help you build a content-focused SEO campaign Greatest 2017 While SEO has become an involuntary function of marketing for all sorts of businesses, ranging from professional service firms to enterprise solutions providers, a lot of companies today are still struggling to integrate SEO successfully into their digital marketing efforts. Over the past decade, SEO has become an extremely viable marketing outlet that results in more qualified leads and ultimately, more customers. It has been widely reported that SEO leads have a 14.6% close rate while traditional or outbound marketing...
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