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  • ​Keyword Research in 2016: Going Beyond Guesswork

    ​Keyword Research in 2016: Going Beyond Guesswork When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney client tells us he only cares about ranking #1 for "taylor swift downloads," because he heard that gets a lot of traffic. Maybe I'm exaggerating. Keyword discovery is a...
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